Two failure modes cost sellers real money, and they are opposites.
The first is panicking in week two. Dropping the price before the market has finished answering signals weakness to the exact buyers who were still circling, and it gives away leverage you had not yet spent.
The second is drifting. No checkpoint, no structure, a string of small reductions that always land just behind the market, until the days on market number itself becomes the objection buyers lead with. That pattern is covered in more detail on our overpricing pitfalls page.
We set the review checkpoint before launch, not during. If the opening stretch produces no meaningful showings, or if a run of showings produces no offers, we sit down together and look at what the market actually said.
And when we adjust, we relaunch. New positioning, renewed exposure, fresh outreach to the channels that matter. A price reduction with no repositioning behind it is just a lower number sitting in the same place, waiting.
That is the difference between reacting and deciding. More on the framework behind those calls on our pricing decisions page.
